Walkers UCL 'Piccadilly Takeover'
Walkers sponsored the UEFA Champions League, so we crafted the ultimate fan experience. The chance to have your photograph taken on a sofa with football legends David Beckham and Thierry Henry, then see it live on London's iconic Piccadilly Lights!
This ambitious activation, set in a custom studio overlooking the famous screens, brought fans face-to-face with their heroes (sadly via expert compositing due to media commitments not to mention security and insurance issues!) and onto the global stage.
Shot by award-winning photographer Robert Wilson, the images were processed, retouched by Stanleys Post, approved by PepsiCo, and displayed by Global Media – all in under an hour per shot!
Over the Champions League Final weekend hundreds of fans enjoyed this unforgettable, fast-paced journey from sofa to screen. 3 days. Hundreds of photos. One unforgettable experience
