Created the UK launch campaign 'Square and fair' for card payment system Square. We used the wartime song 'Thingummybob' by Gracie Fields, to show that Square was designed to be a fairer, more affordable way for small businesses to take card payments.
The song celebrates the vital part small businesses play in making the engine of Great Britain roar - and made a hero of the Square reader, as being the 'Thingummybob' in the title.
Director: Rob Sanders.
Photographer: Tom Hull.
B2B Drum Awards 2018 - Best Broadcast.
Every two years, JLL, the world-leading corporate real-estate company, release a highly-anticipated report which reveals how transparent every country is. To bring the 2018 report to life, we worked with the illustrator Pâté, to create a suite of print and digital assets which dramatised some of the key findings.
Helped create the global campaign 'Lycra Moves You', which ran in 26 countries.
Clio. Bronze, Visual Effects.
Animago. Best Advertising Production.
D&AD Pencil. Special Effects Film.
BTAA Craft Silver. Best CGI.
Director: Philippe Andre
Matt was a creative lead on Tesco at Lowe and Red Brick Road for over a decade. This is just some of the the print and TV from the much-loved ‘Every little helps’ campaign.
A golden seam of creativity that has allowed Matt to dine out on stories from national treasures (some of which are still alive) - such as Peter Kay, Alan Whicker, Julie Walters, Prunella Scales, Martine McCutcheon, Jane Horrocks, Sir Terry Wogan, Ronnie Corbett, Bob Hoskins, Joanna Lumley, Stephen Fry, Barbara Windsor, Richard Briers, Joan Collins, Cilla Black, Caroline Quentin, Neil Morrissey, John Gordon-Sinclair, Dawn French, Martin Clunes, Maureen Lipman, Bruce Forsyth, Ray Winstone, David Tennant, Frank Skinner and most exciting of all… Lulu.
Campaign Press Awards ‘Champagne’
D&AD Pencil - Best Campaign.
Korea is the only divided country in the world, but South Korea’s Ministry of Unification wanted to show that they could be one nation again.
To show this - Luke’s team at Cheil Worldwide took the barbed wire from the fence that partitions the two countries in the Demilitarised Zone and re-engineered it into the strings of a grand piano.
The piano was then played at a televised concert that championed the reunion of the two countries - finishing the set with an old Korean folk song that came from a time before the fence was erected.
A film, print, social and experiential campaign (beautifully illustrated and directed by the cult French illustrator McBess) to encourage TFL passengers to have a little more courtesy towards their fellow travellers.
The social #travelbetterlondon campaign combined the talents of 9 of London's top poets, 9 of the networks busiest stations and the famous TFL message boards to create a positive experience for all of the 2 million+ passengers that passed through the stations.
Throughout the week the poems and filmed live performances were uploaded to our Tumblr. The activity received over 6.25 million Twitter impressions and saw #travelbetterlondon trending for over 3 days.
After launch the campaign quickly took on a life of its own, as a whole host of copycat ads featuring, let's say somewhat 'livelier' language, suddenly began appearing all over social media.
They do say imitation is the sincerest form of flattery!
Luke led the team that won the $25 million visual display account for Cheil Worldwide - and created the global campaign 'This is TV'.
He wrote this manifesto TVC to launch the campaign, which repositioned Samsung as the world's No.1 TV manufacturer.
Celebrating the power of television to take us beyond traditional preconceptions of TV.
Cold water shock. It doesn't matter if you're the best swimmer in the world, trying to swim whilst your body is adjusting to a sudden drop in temperature could be fatal.
This campaign consisting of Film, VOD, OOH and DOH has one clear message - 'Don't swim, float'.
Proud to have helped create the Samsung brand campaign 'Launching People' with Cheil Worldwide.
Promoting how Samsung don't just launch technological products, they launch people's potential.
The campaign has been implemented across almost every market in the world and is still winning awards, including:
2015. Look at Me. Cannes Gold.
2015. Safety Truck. Cannes Gold.
A print campaign designed to dramatise the waterproof, shockproof, drop-proof and freeze-proof credentials of the Olympus Tough.
Though perhaps the hardest thing was trying to make a 30 word headline, 200+ words of copy, a photograph, a pack shot, a web address, a logo and an endline look uncluttered.
Now that was tough.
Campaign Big Awards. Best Writing.
D&AD for writing.
The global rebranding of Getty Images at DDB London.
Putting a Getty Image at the heart of every piece of communication and introducing a more conversational tone-of-voice - so that every piece of comms was fun to work on.
Cannes Lions Shortlist Getty Images. The Ultimate Pitch.
MCCA Best Awards - Best Writing for Digital.
MCCA Best Awards - Gold campaign for Getty Images.
MCCA Best Awards - Gold best B2B campaign for Getty Images.
Print advertising to support the launch of Magners Specials - a range of mixed fruit ciders.
At the twelfth hour we had to write 'Rhubarb' as an alternative to 'Suggestion boxes' as the client only felt comfortable running the latter in Ireland.
Part of the team that helped create the world's first night-time test drive.
Creative Circle Best Multimedia campaign.
Luke helped create the Samsung #Befearless social campaign which helped people all over the world overcome their fears - by gradually exposing them to their phobias using Samsung Gear VR headsets.
The campaign was shortlisted for Cannes, although we’re most proud that we actually helped over thirty people overcome their fears using clinically proven exposure therapy. A world-first, this pioneering treatment is now used across the world.
Ad campaign to support the UK launch of Rogers estates e-coffee dramatising the company's passion for coffee and its unique green credentials.
Created and oversaw the 'Make it - Ultimate Pitch' campaign.To motivate cynical creatives across the world to use Getty Images' new search tools,
This multichannel promotion gave creatives the chance to win the ultimate creative director experience at Cannes - simply by engaging with a website that many try to avoid.
A special thanks go to DDB's former Chief Creative Officer, Bob Scarpelli who starred in the teaser videos.
The lead client said that this campaign changed the way that Getty talks to creatives.
Cannes Lions Shortlist.
Two elements from a larger integrated campaign comprising of press, poster, digital and ambient
The projections were cast on various UK prisons including the two examples here which are Pentonville and Belmarsh.
An online and cinema film to encourage young car drivers to reduce their speed and drive more responsibly
Wrote the strategy and created the Galaxy Note 2 global campaign 'Inspiration is everywhere'.
Promoting how the Galaxy Note 2 helps you find inspiration in the world around you and do more with it.
Print campaign to show that Heineken Premium Continental Beer keeps its head when everyone else is losing theirs.
The ads were sized in every newspaper to ensure that each typeset ‘head’ was exactly one and half inches thick every time.
The exact size of the perfect head on a pint of Heineken Premium Continental.
TV and print written for the long-loved 'Bit of an Animal' campaign.
The first film aired after a two-year off-screen absence for the brand.
The second supported the launch of their new Firestick variety.
Also hijacked the launch of the Hannibal by placing Pepperami posters next to the film posters - showing the only cannibal you should invite for dinner.
Steve Henry put a brief out asking for provocative ideas to bring mental health in the workplace to the nation’s attention. So we created the ‘I’m not ok’ campaign with him - which ran in national press. Highlighting all of the various ways that people have had enough of working under stressful conditions.
Global print campaign for Fedex Express and Freight.
Brand films to highlight the quality and freshness of Tesco's everyday produce.
Publicans who take Stella on draught have to agree to adhere to a 12 point quality program. This trade campaign sought to remind publicans of that commitment by suggesting that nothing be more important than ensuring the perfect pint.
Matt's first morning at M&C Saatchi went something like this:
"Before we brief you on the Morrisons pitch, could you take a quick look at this?"
It was a brief that had been in the department for well over a week and which no one had cracked.
'Oh and we need to present to the client tomorrow morning"
Well we did, and they loved it.
So much so in fact, that for the first time in their 15-year long relationship with M&C they didn't put it into research.
Matt was supposed to stay a month. He left after almost 2 years.
Research showed that people have stopped seeing tablets as being part of their lives and sales were in decline.
So we wrote the strategy and the global campaign 'It's tab Time' to highlight the moments that the Tab S2 fits perfectly into your day.
Print and TVCs ran in all markets. Including the 'plane' spot shown here which got over 10 million hits on Youtube - without any clickfarms being used.
Director: Bo Mirosseni. Partizan.
Global TV spot to promote Samsung’s new smart remote - which removes the pain of looking for the right remote - as it lets you operate everything from one controller.
Created the Carlsberg Euro 2012 "Fan Challenge' social campaign to find the ultimate football fan.
Football fans all over the world had to prove that they were the world's biggest fan by competing in various challenges online.
Including uploading their best football chants, face-paints and most passionate team talks.
Ultimately, Peter Schmeichel chose the most die-hard fan and the lucky winner presented the Man of the Match Award at the Euro Final.