Samsung Tab S2 - 'It's Tab Time'

Research showed that people have stopped seeing tablets as being part of their lives and sales were in decline.

So we wrote the strategy and the global campaign 'It's tab Time' to highlight the moments that the Tab S2 fits perfectly into your day.

Print and TVCs ran in all markets. Including the 'plane' spot shown here which got over 10 million hits on Youtube - without any clickfarms being used.