Samsung Launching People
Luke helped create the global Samsung brand campaign 'Launching People' with Cheil Worldwide. Promoting how Samsung doesn't just launch technology, they launch people's potential.
The campaign has been implemented across almost every market in the world and has won multiple awards, including two Cannes Gold.
However, he’s most proud of the ‘#befearless’ campaign which used Samsung VR to help people to overcome their fears. It was so well received that the VR techniques have now become actual medical practice - and is still changing people’s lives today.