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Korea is the only divided country in the world, but South Korea’s Ministry of Unification wanted to show that they could be one nation again.
To show this - Luke’s team at Cheil Worldwide took the barbed wire from the fence that partitions the two countries in the Demilitarised Zone and re-engineered it into the strings of a grand piano.
The piano was then played at a televised concert that championed the reunion of the two countries - finishing the set with an old Korean folk song that came from a time before the fence was erected.