Lycra 'Moves you'
Lycra isn’t known for its advertising but Luke worked at Sapient Nitro to bring to life the global campaign 'Lycra Moves You', which ran in 26 countries. Using a flowing version of the muybridge effect to show how Lycra helped you move more naturally.
Director: Philippe André. Photographer: Rankin.
Clio Bronze ‘Visual Effects’.
Animago ‘Best Advertising Production’.
D&AD Pencil ‘Special Effects Film’.
BTAA Craft Silver ‘Best CGI’.