JLL Transparency Report
JLL, the world-leading real-estate company was releasing a report which reveals how transparent every country is to do business in. But the average property investor receives over 200 emails a day, so how could we cut through their inbox?
We worked with the illustrator Pâté, to create a suite of print and digital assets which dramatised some of the key findings.
The result? It was downloaded more than any JLL report. Ever. Plus it even got featured in Lürzer's Archive. Which is rare for a B2B campaign and even rarer for a property report!