Mental Health 'I'm not ok'
Steve Henry put a competitive spec brief out to create a campaign for mental health - based on the proposition that today’s working conditions are leading to poor mental health. And frankly, enough’s enough.
We won the pitch by creating the ‘I’m not ok’ campaign which ran across the UK. We also wrote a recruitment ad that glorified a working environment that was stressful, misogynist and downright illegal and invited people to come and work there.