Matt's first morning at M&C Saatchi went something like this:
"Before we brief you on the Morrisons pitch, could you take a quick look at this?"
It was a brief that had been in the department for well over a week and which no one had cracked.
'Oh and we need to present to the client tomorrow morning"
Well we did, and they loved it.
So much so in fact, that for the first time in their 15-year long relationship with M&C they didn't put it into research.
Matt was supposed to stay a month. He left after almost 2 years.