Created the UK launch campaign 'Square and fair' for card payment system Square. We used the wartime song 'Thingummybob' by Gracie Fields, to show that Square was designed to be a fairer, more affordable way for small businesses to take card payments.
The song celebrates the vital part small businesses play in making the engine of Great Britain roar - and made a hero of the Square reader, as being the 'Thingummybob' in the title.
Director: Rob Sanders.
Photographer: Tom Hull.
B2B Drum Awards 2018 - Best Broadcast.