A print campaign designed to dramatise the waterproof, shockproof, drop-proof and freeze-proof credentials of the Olympus Tough.
Though perhaps the hardest thing was trying to make a 30 word headline, 200+ words of copy, a photograph, a pack shot, a web address, a logo and an endline look uncluttered.
Now that was tough.
Campaign Big Awards. Best Writing.
D&AD for writing.