Created and oversaw the 'Make it - Ultimate Pitch' campaign.To motivate cynical creatives across the world to use Getty Images' new search tools,
This multichannel promotion gave creatives the chance to win the ultimate creative director experience at Cannes - simply by engaging with a website that many try to avoid.
A special thanks go to DDB's former Chief Creative Officer, Bob Scarpelli who starred in the teaser videos.
The lead client said that this campaign changed the way that Getty talks to creatives.
Cannes Lions Shortlist.